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In this the customer should not only see the ad but should click on it and visit the advertiser's site. The affiliate has to convert a casual visitor into a customer in the cost per sale compensation method. He has to convert the visit into a sale before he can receive compensation So the affiliate has to ensure that he sends those customers who have shown a genuine interest in the product and are most likely to buy it The type of affiliate marketing software that you want to buy will depend on the type of affiliate marketing you are going to do and the compensation method You may require more than one affiliate marketing software to keep track of your sales and your revenues sub letting by affiliate marketers is a common practice to drive maximum traffic for a seller. An affiliate marketer could be affiliated with more than one retailer or seller Future growth of your business and its niche will also guide your decision in selecting an appropriate affiliate marketing software. There are several affiliate marketing software solutions available on the internet Some can be demonstrated online; others can be bought or downloaded for a trial period a complete solution does not end at selecting a affiliate software.