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The second most popular method that is used is the cost per action method and the third is the cost per click or cost per mille method Cost per click and cost per mille are used in display advertising and for paid search. All that is required by the affiliate is to display the seller's ad on his web site. Cost per click requires an additional step. In this the customer should not only see the ad but should click on it and visit the advertiser's site. In the cost per sale method the affiliate has to do more than refer a customer to a publisher He has to convert the visit into a sale before he can receive compensation Customers who show a keen interest must be past on to the seller by the affiliate.