Electronics city today
The first core competency of the company is its flexibility and it is evident from the initiative takes by the company in 2007, when it terminated 3400 highly salaried employees through a transformation program. These employees were those who were earning very high salaries. This has increased the revenues of the company by many folds and resulted in the market share loss of the competitors. Secondly, the company introduced Multi Channel integration strategy as its innovation initiative. This strategy has also appeared as a successful strategy of the company because it has helped the company in improving its product specifications and comparing the prices of products offered in various stores.