Educate yourself about internet traffic
Affordable SEO is within the reach of everyone, no matter how small their business may be. You do not need to turn to college students on Craigslist; even professional SEO firms offer packages that are well within your budget. Once you know what level of search engine optimization your web site needs, the rest is easy. For example, does your site need constant supervision? If you are running pay per click advertising and do not have much experience at handling PPC campaigns, daily professional supervision of your site is essential. If you are in a highly competitive niche in which search engine rankings are volatile, you may need monthly, weekly, or even daily site tracking.