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Secondly, the company introduced Multi Channel integration strategy as its innovation initiative. This strategy has also appeared as a successful strategy of the company because it has helped the company in improving its product specifications and comparing the prices of products offered in various stores. Thirdly, the company introduced innovative improvements in its supply chain management in 2007. These improvements helped the company to react to consumer demand in a timely manner. Moreover, the company introduced six sigma programs in 2001 as mentioned earlier which has also increased the operational performance of the company.