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Maybe your Overture campaigns is doing horribly compared to your Adwords campaign? You can then make changes and improve which ever campaign is doing poorly. Then use your affiliate software to find out if your improvements worked or not. Another benefit of using affiliate software is that you will not have to include multiple tracking sales codes. You work can be cut down because your affiliate software already has a sale tracking snippet. You will find this to be a relief to no longer need to edit your pages by putting the sale conversion codes on them for each new advertising system you want to use.